Is it worth investing more effort in your job description?
A good job offer description is your chance to connect with the talent you are seeking for. But does your job ad bring the desired attention and volume of applicants? Or do your applicants even meet your expectations? A recent survey shows that53 percent of small businesses reported problems finding qualified applicants. To counteract these problems, the following suggested framework shows how to create an efficient, interesting and compelling job description.
How Talent Acquisition has changed
For some time now, the demands and expectations of highly qualified employees towards employers have changed. A recruiter sentiment study from 2015 shows that 90 percent of recruiters say the labor market is candidate driven. In short, the balance of power has shifted from employer to employee.
On the basis of ever-evolving digital markets, small businesses and startups can gain unprecedented rapid growth. Thus talents obtain new opportunities to make stellar careers outside established industries. Moreover, radical changes have taken place at work – employees operate in transparent job markets.
Nowadays, the brand recognition and the successful history of a company are simply not enough to convince applicants. The increasing importance of a company’s “employer brand” can be shown by examining the growing workforce of millennials. A study from Harvard Business Review concludes that 80 percent of Millennials look for people and culture fit within a company.
This data leaves one key takeaway facing young job seekers: it’s recommended and important to focus on communicating your company’s culture and career growth to potential employees.
The following tips will help you to write a compelling job offer to rise above the competition. Try to understand what the talent you are looking for is striving.
A job description has an administrative part, but there is often forgotten about the convincing and advertising part regarding your company. To get to the point, here are some practical tips that will keep the candidate’s attention and interest while reading your job offer.
First of all, you have to understand your hiring need. Consider your target audience and by talking to people who will be working with the new hire. Thus, your requirements and expectations remain realistic. The applicant can better decide whether he is suitable for the job. Finally, you are improving the applicant’s self-selection.
Trust and Transparency
As above mentioned, more and more candidates want realistic job descriptions. Being transparent about the pros and cons of your organization sets everyone up for long-term success. By understanding the desires and the viewpoint of people who are best for your job, you will learn what is the most interesting information you should mention in your job description. If your job ad is vague, you will spend much time filtering a lot of unqualified applications.
The most important things of a job description summarized:
- Use a clear job title
- Tell shortly your company story with information your applicant want to know
- Spotlight company’s core values
- Explain job duties simply, but describe specific responsibilities
- Limit requirements to a few essentials to this job
- Highlight the benefits and perks your candidate can expect
Why is your company story so important? The concept of culture is an essential part of job fit. Spotlight your company’s core values to assess people for culture fit. Furthermore, you will have a higher level of engagement in long-term, as shown by a Deloitte Review about employee engagement strategies.
In Addition, it is a great advantage if you write the job offer in a conversational and personal tone. You can address your reader directly by e.g. changing the subheadings from “Skill Requirements” to “You’re good at”. All in all, the style of the vacancy should be brief, punchy and concise.
Even if you are a small company or a startup, constantly communicating the benefits of working at your company will have a positive impact on your employer brand. A job description is a hiring tool, but it is also like a small PR campaign. Job seekers will have an eye on your company if they know you´ve got a lot to offer. Creating an interesting job offer should find the right balance between uniqueness and seriously. Handle your job offer as an important piece of your company marketing.
At MoBerries, we are revolutionizing the recruitment process and want to make finding job opportunities more exciting and interesting. Your part is, with the description of your job offer, to find the talent that suits your needs best. The symbiosis will have a tremendous impact on matching talents you are seeking for! Moreover, we designed a new feature which will help you create an adequate job description.
Our New Feature @MoBerries
As you can see from the findings in the article above, there is a lot to consider when writing a job description. Therefore, creating such a brief, compelling, and interesting job offer requires more effort and time. But no worries – we have further optimized your recruitment process with MoBerries to increase your success and efficiency in finding your desired candidate.
We developed and implemented a new feature, which takes a lot of work out of creating a concise and brief job description. Due to our new predictive AI, we can now automatically assign job details. By analyzing information found in your job description and title, you´ll have streamlined processes of job descriptions. By using our new feature, we help you to create a complete job description within minutes. In addition, you experience a better job matching. Our meta predictions help to interpret the requirement of your job so that our platform matches you to the most suitable candidates.
Have we sparked your interest? Learn more about our Meta Predictions for Job Details at https://info.moberries.com/metapredictions
Reach out to us with any further questions, our team is glad to help & guide you through the process.
Find your talent with MoBerries